Last Updated: January 2026

Manchester Dental (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.manchesterdental.co.uk or use our dental services.

1. Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us when you:

• Book an appointment or consultation
• Contact us via phone, email, or contact forms
• Register as a patient at our practice
• Subscribe to our newsletter or promotional materials

This information may include:

• Name, address, email address, and telephone number
• Date of birth and age
• Medical and dental history
• NHS number (if applicable)
• Emergency contact information
• Insurance or payment information

Health Information

As a dental practice, we collect and process sensitive health data including:

• Dental records and treatment history
• X-rays, scans, and clinical photographs
• Medical conditions and allergies
• Medications you are taking
• Treatment plans and clinical notes

Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address and browser type
• Pages visited and time spent on our site
• Referring website addresses
• Device information

2. How We Use Your Information

We use the information we collect to:

• Provide dental care and treatment services
• Schedule and manage appointments
• Maintain accurate patient records
• Process payments and insurance claims
• Communicate with you about your treatment
• Send appointment reminders via SMS, email, or phone
• Respond to your inquiries and provide customer support
• Comply with legal and regulatory obligations
• Improve our services and website functionality
• Send marketing communications (with your consent)

3. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

• Consent: For marketing communications and non-essential uses
• Contract: To provide dental services you have requested
• Legal Obligation: To comply with dental and healthcare regulations
• Vital Interests: In emergency medical situations
• Legitimate Interests: To operate our practice effectively and improve our services

4. Information Sharing and Disclosure

We may share your information with:

Healthcare Professionals

• Referring dentists and dental specialists
• Medical practitioners (with your consent)
• NHS or private healthcare providers
• Dental laboratories for prosthetics and appliances

Service Providers

• Payment processors and financial institutions
• IT service providers and website hosting companies
• Appointment scheduling systems
• Marketing and communication platforms

Legal Requirements

We may disclose your information when required by:

• Court orders or legal processes
• Regulatory bodies (e.g., General Dental Council, Care Quality Commission)
• Law enforcement agencies
• Insurance companies for claims processing

We will never sell your personal information to third parties.

5. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• Secure, encrypted storage of patient records
• Password-protected systems and access controls
• Regular security assessments and updates
• Staff training on data protection and confidentiality
• Secure disposal of physical and electronic records

6. Data Retention

We retain your information for:

• Adult patient records: 10 years after last treatment
• Children’s records: Until age 25 or 10 years after last treatment (whichever is longer)
• NHS records: In accordance with NHS retention guidelines
• Financial records: 6 years for tax purposes

Records may be retained longer if required by law or ongoing treatment needs.

7. Your Rights

Under UK GDPR, you have the right to:

• Access: Request copies of your personal data
• Rectification: Correct inaccurate or incomplete information
• Erasure: Request deletion of your data (subject to legal obligations)
• Restriction: Limit how we use your information
• Portability: Receive your data in a transferable format
• Object: Object to processing based on legitimate interests
• Withdraw Consent: For marketing communications at any time

To exercise these rights, please contact us using the details below.

8. Cookies and Tracking Technologies

Our website uses cookies to:

• Remember your preferences
• Analyze website traffic and usage
• Improve user experience

You can control cookies through your browser settings. For more information, please see our Cookie Policy.

9. Third-Party Links

Our website may contain links to third-party websites, including:

• Treatment manufacturer websites (Invisalign, etc.)
• Professional organizations
• Social media platforms

We are not responsible for the privacy practices of these external sites.

10. Children’s Privacy

We treat information about children (under 16) with special care. Parental or guardian consent is required for:

• Treatment of minors
• Processing of children’s health data
• Marketing communications

11. Marketing Communications

With your consent, we may send you:

• Appointment reminders
• Treatment follow-up communications
• Special offers and promotions
• News about our services
• Educational dental health information

You can opt out of marketing communications at any time by:

• Clicking “unsubscribe” in our emails
• Contacting us directly
• Updating your preferences at reception

12. CCTV and Security

Our premises may use CCTV for security purposes. Signage is displayed where CCTV is in operation. Footage is retained for 30 days and only accessed when necessary.

13. International Transfers

We do not routinely transfer your data outside the UK. If international transfer is necessary (e.g., cloud services), we ensure appropriate safeguards are in place.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on our website with an updated “Last Updated” date. Significant changes will be communicated directly to patients.

15. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact:

Manchester Dental
154 Flixton Road
Urmston, Manchester
M41 5BG

Phone: 0161 748 2674
Email: info@manchesterdental.co.uk

Data Protection Officer: Dr. Nafees Zakir (Principal Dentist)